-when your enemy is less of a regime and more of a meme? How do you explain to anyone what you're trying to accomplish when you're not trying to get anyone to do anything different in particular, but to renounce their distorted way of thinking and speaking, after which you expect them to make better decisions, even if you can't say in advance what those decisions will be?
+_How do fight a narrative?_ Mark wondered. _What do you strike when your enemy is less of a regime and more of a meme? How do you explain to anyone what you're trying to accomplish when you're not trying to get anyone to do anything different in particular, but to renounce their distorted way of thinking and speaking, after which you expect them to make better decisions, even if you can't say in advance what those decisions will be?_
+
+<pre><code>
+Title: Interlude XVI
+Date: 2020-01-01
+Category: other
+Tags: discourse, gaslighting
+Status: draft
+
+"The emperor is naked!" [a little child said](https://en.wikipedia.org/wiki/The_Emperor%27s_New_Clothes).
+
+"Silly child, the emperor is clothed," said the child's father.
+
+The child looked skeptical.
+
+"Okay, sure, he may not be wearing any garments—it would be pretty weird if we were claiming that!—but it's desirable for the social construct of clothedness to not depend on whether one is wearing any garments, because doing otherwise would be really mean to people who don't have anything to wear."
+</code></pre>
+
+He thought he had [explained it very clearly](/2018/Feb/the-categories-were-made-for-man-to-make-predictions/).