-If Eliezer Yudkowsky gets something wrong when I was trusting him to be right, and refuses to acknowledge corrections (in the absence of an unsustainable 21-month nagging campaign), and keeps inventing new galaxy-brained ways to be wrong in the service of his political agenda of being seen to agree with Stalin without technically lying, then I think I _am_ the victim of false advertising. His marketing bluster was designed to trick people like me into trusting him, even if my being dumb enough to believe him is on me.
+If Eliezer Yudkowsky gets something wrong when I was trusting him to be right, and refuses to acknowledge corrections (in the absence of an unsustainable 21-month nagging campaign), and keeps inventing new galaxy-brained ways to be wrong in the service of his political agenda of being seen to agree with Stalin without technically lying, then I think I _am_ the victim of false advertising. His marketing bluster was designed to trick people like me into trusting him, even if my being dumb enough to believe him is on me.[^gullible]
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+[^gullible]: Perhaps some readers will consider this post to be more revealing about my character rather than Yudkowsky's: that [everybody knows](https://thezvi.wordpress.com/2019/07/02/everybody-knows/) his bluster wasn't supposed to be taken seriously. I have no more right to complain about "false advertising" than purchasers of a ["World's Best"](https://en.wikipedia.org/wiki/Puffery) ice-cream who are horrified (or pretending to be) that it may not objectively be the best in the world.
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+ Such readers might have a point! [TODO finish footnote]