-If Eliezer Yudkowsky gets something wrong when I was trusting him to be right, and refuses to acknowledge corrections (in the absence of an unsustainable 21-month nagging campaign) and keeps inventing new galaxy-brained ways to be wrong in the service of his political agenda of being seen to agree with Stalin without technically lying, then I think I _am_ the victim of false advertising. His marketing bluster was optimized to trick people like me into trusting him, even if my being dumb enough to believe him is on me.
+If Eliezer Yudkowsky gets something wrong when I was trusting him to be right, and refuses to acknowledge corrections (in the absence of an unsustainable 21-month nagging campaign), and keeps inventing new galaxy-brained ways to be wrong in the service of his political agenda of being seen to agree with Stalin without technically lying, then I think I _am_ the victim of false advertising. His marketing bluster was designed to trick people like me into trusting him, even if my being dumb enough to believe him is on me.[^gullible]
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+[^gullible]: Perhaps some readers will consider this post to be more revealing about my character rather than Yudkowsky's: that [everybody knows](https://thezvi.wordpress.com/2019/07/02/everybody-knows/) his bluster wasn't supposed to be taken seriously. I have no more right to complain about "false advertising" than purchasers of a ["World's Best"](https://en.wikipedia.org/wiki/Puffery) ice-cream who are horrified (or pretending to be) that it may not objectively be the best in the world.
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+ Such readers might have a point! [TODO finish footnote]
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+Because, I did, actually, trust him. Back in 2009 when _Less Wrong_ was new, we had a thread of hyperbolic ["Eliezer Yudkowsky Facts"](https://www.lesswrong.com/posts/Ndtb22KYBxpBsagpj/eliezer-yudkowsky-facts) (in the style of [Chuck Norris facts](https://en.wikipedia.org/wiki/Chuck_Norris_facts)). ["Never go in against Eliezer Yudkowsky when anything is on the line"](https://www.greaterwrong.com/posts/Ndtb22KYBxpBsagpj/eliezer-yudkowsky-facts/comment/Aq9eWJmK6Liivn8ND), said one of the facts—and back then, I didn't think I would _need_ to.
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+Part of what made him so trustworthy back then was that he wasn't asking for trust. He clearly _did_ think it was [unvirtuous to just shut up and listen to him](https://www.lesswrong.com/posts/t6Fe2PsEwb3HhcBEr/the-litany-against-gurus): "I'm not sure that human beings realistically _can_ trust and think at the same time," [he wrote](https://www.lesswrong.com/posts/wustx45CPL5rZenuo/no-safe-defense-not-even-science). He was always arrogant, but it was tempered by the expectation of being held to account by arguments rather than being deferred to as a social superior. "I try in general to avoid sending my brain signals which tell it that I am high-status, just in case that causes my brain to decide it is no longer necessary," [he wrote](https://www.lesswrong.com/posts/cgrvvp9QzjiFuYwLi/high-status-and-stupidity-why).