-If Eliezer Yudkowsky gets something wrong when I was trusting him to be right, and refuses to acknowledge corrections (in the absence of an unsustainable 21-month nagging campaign) and keeps inventing new galaxy-brained ways to be wrong in the service of his political agenda of being seen to agree with Stalin without technically lying, then I think I _am_ the victim of false advertising. His marketing bluster was optimized to trick people like me into trusting him, even if my being dumb enough to believe him is on me.
+If Eliezer Yudkowsky gets something wrong when I was trusting him to be right, and refuses to acknowledge corrections (in the absence of an unsustainable 21-month nagging campaign), and keeps inventing new galaxy-brained ways to be wrong in the service of his political agenda of being seen to agree with Stalin without technically lying, then I think I _am_ the victim of false advertising. His marketing bluster was designed to trick people like me into trusting him, even if my being dumb enough to believe him is on me.
+
+Because, I did, actually, trust him. Back in 2009 when _Less Wrong_ was new, we had a thread of hyperbolic ["Eliezer Yudkowsky Facts"](https://www.lesswrong.com/posts/Ndtb22KYBxpBsagpj/eliezer-yudkowsky-facts) (in the style of [Chuck Norris facts](https://en.wikipedia.org/wiki/Chuck_Norris_facts)). ["Never go in against Eliezer Yudkowsky when anything is on the line"](https://www.greaterwrong.com/posts/Ndtb22KYBxpBsagpj/eliezer-yudkowsky-facts/comment/Aq9eWJmK6Liivn8ND), said one of the facts—and back then, I didn't think I would _need_ to.
+
+Part of what made him so trustworthy back then was that he wasn't asking for trust. He clearly _did_ think it was [unvirtuous to just shut up and listen to him](https://www.lesswrong.com/posts/t6Fe2PsEwb3HhcBEr/the-litany-against-gurus): "I'm not sure that human beings realistically _can_ trust and think at the same time," [he wrote](https://www.lesswrong.com/posts/wustx45CPL5rZenuo/no-safe-defense-not-even-science). He was always arrogant, but it was tempered by the expectation of being held to account by arguments rather than being deferred to as a social superior. "I try in general to avoid sending my brain signals which tell it that I am high-status, just in case that causes my brain to decide it is no longer necessary," [he wrote](https://www.lesswrong.com/posts/cgrvvp9QzjiFuYwLi/high-status-and-stupidity-why).
+
+He visibly [cared about other people being in touch with reality](https://www.lesswrong.com/posts/anCubLdggTWjnEvBS/your-rationality-is-my-business). "I've informed a number of male college students that they have large, clearly detectable body odors. In every single case so far, they say nobody has ever told them that before," [he wrote](https://www.greaterwrong.com/posts/kLR5H4pbaBjzZxLv6/polyhacking/comment/rYKwptdgLgD2dBnHY). (I can testify that this is true: while sharing a car ride with Anna Salamon in 2011, he told me I had B.O.)[^bo-heroism]
+
+[^bo-heroism]: A lot of the epistemic heroism here is just in [noticing](https://www.lesswrong.com/posts/SA79JMXKWke32A3hG/original-seeing) the conflict between Feelings and Truth, between Politeness and Truth, rather than necessarily acting on it. If telling a person they smell bad would predictably meet harsh social punishment, I couldn't blame someone for consciously choosing silence and safety over telling the truth.