-If Eliezer Yudkowsky gets something wrong when I was trusting him to be right, and refuses to acknowledge corrections (in the absence of an unsustainable 21-month nagging campaign), and keeps inventing new galaxy-brained ways to be wrong in the service of his political agenda of being seen to agree with Stalin without technically lying, then I think I _am_ the victim of false advertising. His marketing bluster was designed to trick people like me into trusting him, even if my being dumb enough to believe him is on me.[^gullible]
+If Eliezer Yudkowsky gets something wrong when I was trusting him to be right, and refuses to acknowledge corrections (in the absence of an unsustainable 21-month nagging campaign), and keeps inventing new galaxy-brained ways to be wrong in the service of his political agenda of being seen to agree with Stalin without technically lying, then I think I _am_ the victim of false advertising.[^gould-analogy] His marketing bluster was designed to trick people like me into trusting him, even if my being dumb enough to believe him is on me.[^gullible]
+
+[^gould-analogy]: Yudkowsky [once wrote of Stephen Jay Gould](https://www.lesswrong.com/posts/BahoNzY2pzSeM2Dtk/beware-of-stephen-j-gould) that "[c]onsistently self-serving scientific 'error', in the face of repeated correction and without informing others of the criticism, blends over into scientific fraud." I think the same standard applies here.