To achieve a big goal, focus is key: it's too easy to fall into the trap
of thinking, "Oh yeah, I'm gonna write so much this weekend; I have so
many ideas", and then not actually write anything. Whereas if you have a
specific agenda of the twelve posts that most need to be written, you
can start committing particular weekends to the task of composing a
solid draft of a particular post. Then you might actually accomplish
something.